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Best Practices for Publishers and Authors
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All of the Google services together work much better than a single one. Traffic to our site has increased 74% since we started using Google Books, AdWords and Analytics.
– Hal Hallstein, Wisdom |
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Above and Beyond - More Google tools you can use to promote your books
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Want to sell books directly through your own website?
You can set up Google Checkout in minutes.
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Make it easy for your publicity, sales and marketing departments to communicate and collaborate
Google Apps includes email, calendar and collaboration tools that your employees can access from any computer. Read Nimble Books' story.
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Keep your readers posted about upcoming events.
Now users can subscribe to your public calendar and watch for upcoming book tours and author events. Learn more about Google Calendar.
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Engage your readers with videos
Create videos to start a viral campaign or to add another component to your web site or blog. Watch a video about how to post videos on YouTube.
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Stay in touch with your readers
Use Google Groups to create web groups, mailing lists, and email newsletters to stay in touch with book groups, fans, and booksellers. Find out what you can do with Google Groups.
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Submit additional content
See all opportunities to share your content for free across Google including gadgets, product search, local business center and video.
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